Good Read: How J.W. Anderson Became a Brand Builder

J.W. Anderson won the “Emerging Talent Award at the British Fashion Awards, designed a memorable men’s collection, will be taking over Versus, the young line of Donatella Versace, and he’s designed two collections for Topshop.

It’s going well for Mr. Anderson. At Business of Fashion they are trying to find out why exactly it’s him who succeeds at building a brand and what his success factors are.

“I honestly didn’t think I was going to win,” recalls Jonathan William Anderson, sitting in his sunlit studio in East London. “It was so surreal.” Anderson is recounting the events of the night before, when he was presented with the prize for Emerging Talent at the British Fashion Awards, beating out Michael van der Ham and Simone Rocha.

You can read the entire article on the success of J.W. Anderson at Business of Fashion.

Von: David Kurt Karl Roth

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