If you trust in rumours spread on the internet, like we do, you will find out that the costs for the ADIDAS deal with Kanye West, are around 10 million US-dollars.
This is how much rap the sport-shoes-and-more producers are putting in it, according to Daily News.
At first it sounds incredibly much – but in comparison to other cooperations with superstars, run by ADIDAS, it is not more than: a joke.
Only the deal with basketball player Derrick Rose from the Chicago Bulls, did cost them 260 million US-dollars.
And what can we learn from this? High fashion, lifestyle and the hype about Kanye, might be interesting for us fashion-dogs – but for big players like ADIDAS, this presents peanuts. Somehow a relief to know, that our bloody department turns out to be not as important as we always like to think
Von: Carl Jakob Haupt