My First Time: Munich Pressdates

Last week I flew to Munich for the Munich Pressdates.

There I was kindly taken from PR agency to PR agency in a Porsche Panamera to drink champagne, eat finger food and look at fashion.

PR girls were allowed to recite information about collections and brands they had previously learned by heart. I nodded as well as I could, asked some more or less intelligent questions. All in all it was a pretty cool event, those Munich Pressdates.

At V Communication the office was transformed into a jungle with wild plants where one could admire a definitely exotic JIMMY CHOO collection.

At Häberlein&Mauerer one got to see insane items by ADIDAS X RAF SIMONS, ADIDAS X OPENING CEREMONY and Y-3. At HUGO there were camouflage patterns from a remote galaxy.

Important to note: LACOSTE. Since Felipe Oliveira Baptista is responsible for the French label’s design, the collections rock so that we are wishing with all our hearts to be able to dress in LACOSTE – head to toe (a subtle hint to the responsible PR agency: The shipping address can be found in the imprint).

Von: David Kurt Karl Roth

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