Prada Real Fantasies Spring/Summer 2013

Prada doesn’t only set new benchmarks in fashion but the Italian fashion label also proves visionary when it comes to motion capture.

In the continuation of fashion film series “Prada Real Fantasies” for the Spring/Summer 2013 season the collage style, currently the core of any fashion film and photography, is re-thought and used innovatively.

A wild mix of animation, photography, graphics, and motion picture is realized for Prada in a Sci-fi collage by AMO-OMA. Also onboard: Model Frierich Schaller, the star of our fashion film, die Grüne Invasion.

Von: David Kurt Karl Roth

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